市场营销是一门执行的科学,一门创新的艺术。北京奔驰-戴克品牌市场总监李芃呈关于区域营销活动的一些经验之谈李芃呈应该是个书卷气很重的人。他本科毕业于英国赫特福德郡大学工商管理专业,现在又在北京师范大学攻读工商管理的博士学位,作为一个营销人,想象中应该是个工商管理的理论家。但是现实中,他确实崇尚实干,他在接受《汽车商业 Marketing is an executive science, an art of innovation. Li Benzun, Marketing Director, Beijing Benz-Dyke Brand Co., Ltd. Some Experiences on Regional Marketing Activities Li Xun-Cheng is supposed to be a very bookish person. He graduated from the University of Hertfordshire, UK, majoring in business administration. Now he is a Ph.D. candidate in Business Administration at Beijing Normal University. As a marketer, he should have imagined a business administration theorist. But in reality, he really advocates hard work, he accepted the "car business