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几次较大的抢购风潮过后,市场出现结构性疲软,百货批发企业面临着销售滑坡厄运的冲击。在这种情况下,牡丹江百货采购供应站及时确定了“稳住区内、争取区外,稳住三级、争取零售”的经营战略和“以加强地产品经营为先导,以薄利多销为原则,以竞争开拓为手段,以强化售后服务为保障”的经营策略,有效地抑制和扭转了销售下滑的局面,销售额稳步上升。1988年实现12 760万元,比上年增长8.2％;1990年实现13 240万元,比上年增长3.8％。
After several large-scale buying rushes, the market appeared structurally weak, and department stores and wholesale enterprises were facing the impact of sales decline. Under such circumstances, the procurement and supply station of Mudanjiang Department Store timely determined the business strategy of “stabilizing the area, striving for the out-of-area, stabilizing the three levels and striving for retail sales” and “strengthening the management of products as the precursor, and puerile for more The principle of “competitive development as a means to strengthen after-sales service as a guarantee” has effectively suppressed and reversed the decline in sales, and sales have steadily increased. In 1988, it achieved 127.6 million yuan, an increase of 8.2% over the previous year; in 1990 it achieved 132.4 million yuan, an increase of 3.8% over the previous year.