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2013年,碧桂园销售额跃至1060亿元,这个2012年销售额才完成476亿元的房企,成为去年房企“千亿俱乐部”的大黑马。这个总部设在顺德北,最风光的时候一度进入到中国房地产公司的前三,但多数时间位列第二梯队,那2013年的“千亿碧桂园”究竟是如何炼就的呢?把“全民营销”这一法宝运用到极致,这就是“千亿碧桂园”最大的秘密。今年1月3日,碧桂园发布公告:2013年该公司及其附属公司共实现合同销售
In 2013, Country Garden sales jumped to 106 billion yuan, the sales in 2012 to complete the 47.6 billion yuan of real estate prices, as last year’s housing prices “billions of clubs ” big dark horse. The headquarter is located in the north of Shunde, the most beautiful scenery, once entered the top three real estate companies in China, but most of the time ranked second echelon, 2013 that “100 billion Country Garden” is how to refining it? “Universal marketing ” This magic is applied to the extreme, this is “one hundred billion Country Garden ” the biggest secret. January 3 this year, Country Garden issued an announcement: in 2013 the company and its subsidiaries to achieve a total contract sales