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介绍了《足球世界》的发展状况,总结了刊物广告类型与特点,研究了体育明星广告效应对于维系该刊生存的关键作用。《足球世界》刊登的广告构图精美、创意新颖、营销手段与理念先进,基本上涵盖了近代广告的类型,与同时代的杂志相比,其广告也颇具特色,极具观赏与研究价值,是民国时期广告最高水平的代表作之一,对于我们当今的广告发展仍有借鉴的作用。
Introduced the development of “Soccer World”, summed up the types and characteristics of publication advertising, studied the sports star advertising effect on the survival of the magazine to maintain the key role. The advertisements published in “Soccer World” are beautifully composed, innovative in concept, advanced in marketing methods and concepts, and basically cover the types of modern advertisements. Compared with contemporary magazines, their advertisements are also distinctive and have great ornamental and research value. During the Republic of China one of the highest level of advertising representative work, for us today’s advertising development is still a reference.