中国电视品牌绝大多数企业管理者并没有对企业品牌设计高度重视,而是以相互降低价格来增加自己产品的市场占有率,按照现在的消费观念来说,对价格低的产品消费者反而质疑它的质量,对品牌形象的塑造形成不利的影响。针对乐视电视这一品牌设计的应用的具体分析,得出关键点引起人们的再思考,使之更好的达到企业品牌形象的塑造,提升中国液晶电视品牌在国际市场中的竞争力。 The vast majority of Chinese TV brand business managers did not attach great importance to corporate brand design, but to reduce the price to each other to increase their market share of products, according to the current concept of consumption, but the low price of the product consumers instead questioned Its quality, the shape of the brand image to form a negative impact. According to the specific analysis of the application of LeTV as a brand design, it is concluded that the key points arouse people’s rethinking to better shape the corporate brand image and enhance the competitiveness of China’s LCD TV brand in the international market.