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互联网时代下的印刷业如何摆脱颓势以致稳中求胜,这需要我们更多的去思考、去创新。印刷是传递信息、承载文明的重要方式。传统上认为印刷是加工制造业,但其却过于局限了印刷本身的价值、忽略了印刷服务的本质。但随着IT技术和互联网的迅猛发展和普及,信息传递的方式也更加多元化,纸张上的信息传递更多的转换为运用IT技术的更快速、更广泛的数据信息传播,印刷的传递“功能”似乎逐步弱化。互联网时代下的印刷业如何摆脱颓势以致稳中求胜,这需要我们更多的去思考、去创新。
Under the Internet era, how to get out of the decadent printing industry to win the win, which requires us to think more and innovate. Printing is an important way to transmit information and carry civilization. Traditionally regarded as a printing and processing manufacturing industry, but it is too limited the value of the printing itself, ignoring the nature of printing services. However, with the rapid development and popularization of IT technology and the Internet, the ways of information transmission are also more diversified, more information transfer on paper is converted to more rapid and wider data information transmission using IT technology, “Function ” seems to be gradually weakened. Under the Internet era, how to get out of the decadent printing industry to win the win, which requires us to think more and innovate.