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2014年1月3日,国务院国资委印发《关于加强中央企业品牌建设的指导意见》(下称《意见》),要求到2020年末,中央企业要涌现一批品牌战略明晰、品牌管理体系健全、品牌建设成果显著的企业;形成一批产品优质、服务上乘、具有广泛影响力的知名品牌;培育一批拥有自主知识产权和国际竞争力的自主品牌。中央企业虽然进入世界500强企业的数量逐年增
On January 3, 2014, the SASAC issued the Guiding Opinions on Strengthening the Brand Building of Central Enterprises (hereinafter referred to as “Opinions”), which requires that by the end of 2020, a batch of central enterprises will have a clear brand strategy and a sound brand management system, A brand of products with remarkable achievements in brand building, a group of well-known brands with high quality, excellent service and extensive influence, and a group of independent brands with independent intellectual property rights and international competitiveness. Although the number of central enterprises entering the world’s top 500 enterprises increases year by year