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引言:烟草专卖制度发展至今,行业改革创新的步伐从未停止。行业三十载的光辉发展历程,不仅雄辩地证明了烟草专卖制度对国家发展的重要贡献,更深刻地揭示了只有改革创新才能更好更快地发展。当前,行业已经进入了改革发展的关键时期,如何才能进一步以市场为导向,加快卷烟营销市场化创新,是值得认真研究的问题。市场化创新的必要性烟草行业是一个特殊的行业,既继承了计划管理的原则,也蕴含了市场运作的思路。回顾烟草行业改革
Introduction: Since the development of the tobacco monopoly system, the pace of reform and innovation in the industry has never stopped. The glorious course of development in the industry for 30 years not only eloquently proves that the tobacco monopoly system has made an important contribution to the development of the country but also reveals more profoundly that it can develop better and faster only through reform and innovation. At present, the industry has entered a crucial period of reform and development. How to further market-oriented and speed up the market-based innovation of cigarette marketing is a matter worth serious study. The Necessity of Market-oriented Innovation The tobacco industry is a special industry that not only inherits the principle of program management but also contains ideas for market operation. Review tobacco industry reform