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产品当地化策略,是指针对目标市场的实际及潜在需求,结合当地的社会、经济环境,开发、制造和营销迎合消费行为的产品,以取悦顾客,制胜市场的方式方法。当今国际市场,竞争异常激烈,当地化策略作为提高产品国际竞争能力的有效手段,在外贸开拓中被广泛采用。如意大利的瓷器,质量远不如我国景德镇的,但在法国市场上,他们迎合法国人笃信上帝的虔诚需要,设计了圣经图案,不但畅销,而且人们愿花几十倍于我的价格竞相购买;在美国,质量一般的印度
The product localization strategy is a practical and potential demand for the target market, combined with the local social and economic environment, the development, manufacturing and marketing of products that cater to consumer behavior in order to please customers and win market. In today’s international market, competition is extremely fierce. Localization strategies have been widely adopted as an effective means to increase the international competitiveness of products. Such as the Italian porcelain, the quality is far inferior to our country’s Jingdezhen, but in the French market, they cater to the French people’s devotion to God’s pious needs, designed the biblical designs, not only sell well, but people are willing to spend dozens of times the price of me competing to buy; In the United States, quality of India