很多人有这样一个认识:要想构建品牌,非花大价钱不可,非大企业不能为之。其实,这是一个误解。品牌是一种经济、文化现象的折射,没有超强实力的小型饮食企业照样能建立自己的品牌。小品牌构建案例笔者曾用一年半时间观察小区附近的 A 饭馆,目睹了它从默默无闻到在小区周边家喻户晓,初具品牌知名度的过程。 Many people have such a recognition: In order to build a brand, non-large price can not be non-large enterprises can not do it. In fact, this is a misunderstanding. Brand is a kind of economic and cultural phenomenon of refraction, there is no super-strength of small catering companies can still build their own brand. Small brand building case I used to observe a year and a half near the district A restaurant, witnessed it from obscurity to well-known in the community around, the beginning of brand awareness process.