论文部分内容阅读
30年,对于一个人来说正是尔立之年。中国经过30年的改革开放,已经让全世界为之震撼。开放的中国迎来了全球最大的500家跨国公司,跨国公司在中国得到了迅猛发展,已经成为和国有企业、民营企业并驾齐驱的中坚力量。许多跨国公司在华设立了投资公司、地区总部和研发中心。他们对中国社会和公众生活的影响更是无处不在,成为中国经济中极具活力的因素。同时随着中国经济的发展,以往受计划经济思维影响、在消费心理上没有更多自由选择权的中国消费者的权利意识逐渐觉醒。消费者正在从“商品的奴隶”变成“商品的主人”。消费者知情权正在成为主流意识。因此,跨国公司也需要考虑如何维系中国式关系的深层次问题。
For 30 years, it is Alright’s year for a person. After 30 years of reform and opening up, China has shocked the world. The opening up of China has ushered in the world’s top 500 multinational corporations. Multinational corporations have enjoyed rapid development in China and have become the backbone of keeping pace with state-owned enterprises and private-owned enterprises. Many multinational corporations have set up investment companies, regional headquarters and R & D centers in China. Their influence on Chinese society and public life is even more ubiquitous and has become a very dynamic factor in China’s economy. In the meantime, with the development of China’s economy, Chinese consumers, who were previously under the influence of the planned economy, gradually become awakened by the awareness of consumers who have no more free choice on the consumer psychology. Consumers are changing from “slave of goods ” to “master of goods ”. Consumer rights are becoming mainstream. Therefore, multinational corporations also need to consider how to maintain the deep-rooted problems of Chinese-style relations.