今天的时代是物质加智慧的时代,人们随着物质生活的不断改善和丰富,精神需求的层次也在不断地提高。绘画和设计,都是人类智慧的产物。作为视觉传达的广告、展示的图形设计,已经不满足于寻常的视觉形象,而要求一种新奇的、鲜明的、符合人们生理、心理需求的图形,以便把信息以最快的速度传达给观众。在瞬间被打动、印入脑海。这就要求设计者具备一种创造图形的能力。因此,在设计教学中,应加强对学生创作构思能力的培养,即创意能力的培养。让学生在寻常的事件中,不断发掘新东西,学会各种表现技巧,去创造“有意味的形式”。意象构思的课题研究,就是旨在提高学生的智慧和创造力。意象构思的“意”,是意义、含意、意味、意趣的意思;“象”,是图象、形状、形象、形态的意思,“‘构思”、就是想。合在一起,就是构想一个有意味的图形。 Today’s era is an era of materialism and wisdom. As people continue to improve and enrich their material lives, the level of spiritual needs is constantly improving. Painting and design are all products of human wisdom. As a visual communication advertisement, the graphic design of the display is not satisfied with the ordinary visual image, but requires a novel, vivid and in line with the physiological and psychological needs of the people in order to transmit the information to the audience as fast as possible . Impressed in an instant, printed in my mind. This requires designers have a kind of ability to create graphics. Therefore, in the design of teaching, we should strengthen the cultivation of creative thinking ability of students, that is, the cultivation of creative ability. Let students in unusual events, constantly explore new things, learn a variety of performance skills, to create “a meaningful form.” The research on the conception of imagery aims at improving students’ wisdom and creativity. Meaning of meaning, meaning, meaning and meaning is the “meaning” of imagery. “Image” is the meaning of image, shape, image, and form. Together, is to imagine a meaningful figure.