展会展什么,怎么展,从展会上到底想获得什么?许多商家明白也糊涂着。说其明白,是说商家肯定知道自己去展会想展什么,也知道想要什么效果;说其糊涂则是指商家大多在参展的执行中不细腻不彻底,或流于形式,或采取的战略有问题,形不成自己独有的展会风格或者文化,从而使参展的效益大打折扣。 Exhibition What, how to show, from the show in the end want to get what? Many businesses understand also confused. To understand it, is to say that businesses must know what they want to show the exhibition, but also know what effect you want; to say it confused most of the exhibitors involved in the implementation of the business is not delicate not thorough, or out of form, or to take the strategy There are problems, can not form their own unique exhibition style or culture, so that exhibitors benefit greatly reduced.