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文化产业的竞争,核心是文化品牌的竞争。文化品牌体现了有形资产与无形资产的统一,是衡量一个国家文化产业发展水平的重要标准。因此,精心打造中华民族文化品牌,加快发展文化产业,是提高我国文化产业国际竞争力的必然要求,对推动中华文化走向世界具有重要意义。我们党在推进中国特色社会主义事业的过程中,十分重视包括文化品牌在内的品牌建设,多次强调要加强品牌建设,并明确提出打造具有核心竞争力的知名文化品牌。那么,打造中华民族文化品牌的内涵是什么?打造中华民族文化品牌需要处理好哪些关系?怎样更好地打造中华民族文化品牌?今天刊发的这篇文章,对此进行了阐述。
Cultural industry competition, the core is the cultural brand competition. Cultural brand embodies the unification of tangible and intangible assets, is an important measure of a country’s cultural industry development level. Therefore, carefully building the Chinese national culture brand and accelerating the development of the cultural industry are the inevitable requirements for enhancing the international competitiveness of the cultural industry in our country. It is of great significance to promoting the Chinese culture to the world. In the process of promoting the cause of socialism with Chinese characteristics, our party attaches great importance to brand building, including cultural brands, emphasizes on many occasions that we must strengthen brand building, and clearly proposes building a well-known cultural brand with core competitiveness. So, what is the connotation of building a Chinese national culture brand? What kind of relationship needs to be dealt with in order to build a Chinese national culture brand? How to better build a Chinese national culture brand? This article, which is published today, elaborates on this.