不管时代如何变迁,技术如何演变,创意点的突破永远在消费者的人性之中。杜蕾斯:个人化定制盒在中高端安全套品牌竞争日趋激烈的今天,杜蕾斯需要持续保持品牌活力,创造新的销售爆点。安索帕发现,当把一句平常的话,例如“Just do it.”写在杜蕾斯盒子上,传达出的信息立刻变得不同。当消费者在客制化产品电商网站上输入自己那一句想对TA表达的话,“杜蕾斯个人定制盒”就经由个人客制化成为一个独特的表达媒介。原本安全套是用 No matter how the times change, how technology evolves, and breakthroughs in creativity are always in the human nature of consumers. Durex: Customized Boxes In the increasingly competitive mid-to-high end condom brand today, Durex needs to continue to maintain the brand vitality and create new sales explosion point. Ansoppa found that when a plain word, such as “Just do it.” Was written on a Durex box, the message was immediately different. When consumers enter their own words in the customized e-commerce website to express their opinions on TA, “Durex Personal Customized Boxes” becomes a unique medium of expression through individual customization. The original condom is used