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“立白集团温暖行动关注农民工”——《农民工,我的兄弟姐妹》,是贵州电视台从2007年2月开始,按每周推出一期,以贵州卫视屏幕展现为主体,同时结合公益活动贯穿全程的很有特色的一档专栏节目。该节目的选材视角,将媒体的聚焦通过与现实社会热点话题——“农民工”相结合,在当今电视娱乐盛行天下的情势下,透析社会各界与农民工相关的“真情”,让农民工走进演播室,讲述他们一个个艰辛、奋斗、温暖、进取的人生故事,由此引起社会和家庭观众从不同角度的反响和关注。这对于提升贵州卫视媒体公信力和社会责任感的正面形象起到了很好的促进作用。
“Li Bai Group warm action concerned about migrant workers” - “migrant workers, my brothers and sisters,” is the Guizhou television station from February 2007 onwards, according to the weekly launch of Guizhou TV screen display as the main body, combined with public welfare Activities throughout the whole of a very unique first column program. The selection of the program perspective, the media focus through the hot topic with the reality of society - “migrant workers” in the context of today’s popular television entertainment situation, dialysis all sectors of the community and the “truth” of migrant workers, so that migrant workers Into the studio, tell them one by one hardships, struggles, warmth, enterprising life story, which caused social and family audiences from different angles of response and attention. This has played a very good role in promoting the positive image of Guizhou TV media’s credibility and social responsibility.