误区之一,在同一地区设立多个代理商,以互相制衡。在一个地区(大致为一个地级市)设置几家代理商是某些企业常用的权术。一方面,代理商和企业之间有博弈,多设几家,商家之间竞争,可以起到制衡作用,也别讨价还价。铁打的营盘流水的兵,代理总有人做。还有很多厂家认为,多设几家,市场就有增量,盘子就可做大。持这种观念的企业,没有几个渠道建设是好的。如果企业渠道管理政策合理规范,没有太多人情因素,没有老板拍脑袋想给谁倾斜就给谁倾斜,政 One of the errors, in the same area set up multiple agents to check each other. Setting up several agencies in one area (roughly one prefecture-level city) is a common technique used by some businesses. On the one hand, there is a game between the agent and the enterprise. There are several more establishments and the competition among the businesses, which can play a counterbalance role and do not bargain. Iron barracks running soldiers, agents always do. There are many manufacturers that set up a few more, the market will have incremental plate can be bigger. Enterprises holding this concept, there are few channels to build is good. If the business channel management policies and norms, there is not much human factor, no boss racking their brains to whom to give tilt, political