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符号视觉文化的来临已是不可抗拒的潮流,英国文艺美学家伊格尔顿尖锐地指出,我们正面临一个视觉文化的时代,文化符号趋于图像霸权已是不争的事实。符号视觉文化的兴起不仅是西方的文化现象,它更是一个全球景观,是文化现代化转型的重要标志。中国传统图形的图像性决定它不可能脱离图形的视觉符号特征,探索中国传统图形和标志图形的视觉形式和寓意,相互验证,相互对照;理清传统图形符号独特的文化脉络,探寻其中的设计法制,以古鉴今,其意义非常重要。
It is an irresistible trend that symbolic visual culture is coming. Eagleton, a British literary aesthetics expert, pointedly pointed out that it is an indisputable fact that we are faced with an era of visual culture and cultural symbols tend to be image hegemony. The rise of symbolic visual culture is not only a cultural phenomenon in the West but also a global landscape and an important symbol of the transformation of cultural modernization. The image of Chinese traditional graphics determines that it is impossible to break away from the visual symbol features of graphics and explore the visual forms and meanings of Chinese traditional graphics and logo graphics to verify each other and cross-check with each other; clarify the unique cultural context of traditional graphic symbols and explore the design The rule of law, with ancient times and now, its significance is very important.