品牌服装利润压库存上深圳某知名品牌服装的营销总监代小姐坦承,成衣利润是不低,但不完全是企业赚的。例如一件高端女装,原材料成本确实只有11%～13%,听起来很惊人,但是要给商场27%的扣点、人员工资10%、物流费7%、广告费10%。这样算下来,已去掉定价的65%～67%,还有部分品牌要付买 Brand apparel profit margin pressure on the inventory of Shenzhen, a marketing director of a well-known brand clothing director Miss admits that clothing profit is not low, but not entirely corporate profits. For example, for a high-end women’s wear, the cost of raw materials is only 11% to 13%. It sounds amazing, but it requires 27% deduction from the mall, 10% salary, 7% logistics costs, and 10% advertising costs. In this way, 65% to 67% of the pricing has been removed, and some brands have to pay for it.