民风民俗等民间文化是乡村旅游的灵魂。乡村旅游文化是重要的教育资源,对旅游者具有化育功能。要根据“化人”的要求对乡村旅游中的民间文化进行选择改造和创新,注重文化品牌的打造,加大文化入景的力度,通过科学的景点和旅游活动项目设计,提高旅游者文化体验水平。 Folk customs and other folk culture is the soul of rural tourism. Rural tourism culture is an important educational resource, which has the function of educating tourists. In accordance with the requirement of “standardizing people”, we should select, transform, and innovate the folk culture in rural tourism. We should pay attention to the building of cultural brand, intensify the culture into the scenery, and enhance the tourists through the design of scientific scenic spots and tourism activities The level of cultural experience.