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目前涉足电子商务渠道的净水品牌越来越多。过去,这是一块被我们所忽视的领域。一直以来,安吉尔在传统渠道倾注了几乎全部精力而收获了全国渠道网络覆盖率超过80%的布局,也收获了品牌的影响力和向心力。但随着市场渠道结构所发生的改变,我们也感到了来自渠道的压力,尤其是电子商务市场的发展,已经开始渗透或者说分流传统渠道的销售额,压力从内部打破则是成长,对于安吉尔来讲,老品牌发力新渠道、新规划,确
Currently involved in e-commerce channels more and more brands of water purification. In the past, this is a neglected area. All along, Angel poured in almost all of the traditional channels of energy and reap the national channel network coverage of more than 80% of the layout, but also reap the brand’s influence and solidarity. However, with the changes in the market channel structure, we also feel the pressure from the channel. In particular, the development of the e-commerce market has started to infiltrate or diversify the sales revenue of the traditional channels. The pressure is broken from the internal growth. For Angel, In terms of the old brand force new channels, new planning, indeed