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从2004年起,中国广告协会除了常规工作外,抓了两件事,一是中国广告企业的行业资质认定。截止目前,已先后两次评定80家广告公司为一级企业和若干家二级、三级企业；另一件事是广告专业技术资格评定。已成立了专业技术资格评定工作委员会及下属的专业技术资格评审委员会、资格评定编委会,广告专业技术资格评定试行办法也即将出炉。这两个评定,前者针对企业,后者针对个人,其影响将在不久彰显。
Since 2004, China Advertising Association in addition to routine work, caught two things, first, China’s advertising industry’s industry accreditation. Up to now, it has twice assessed 80 advertising companies as a first-class enterprises and a number of secondary and tertiary enterprises; another thing is the advertising professional and technical qualifications. Has set up a professional and technical qualification assessment committee and its subordinate professional and technical qualification accreditation committee, accreditation editorial board, advertising professional and technical qualification assessment pilot measures will be released soon. The two assessments, the former for the business, the latter for the individual, the impact will be demonstrated soon.