中国的出版业要适应中国的社会主义市场经济的发展,这已成为今日中国出版界的共识。既如此,则凭借畅销书以获取两个效益、在市场竞争中领先,乃是顺理成章的事。目前,部分出版业者需要解决两个问题:一是滞于思路,搞不出畅销书,难以将产业推向市场;二是鲁莽行事,片面追求经济效益而不顾社会效益,因出版畅销书而悖于法律、伦理、宗教,招致舆论的指斥和法纪的处分,终而事与愿违。本文围绕畅销书出版,就明原因、理 China’s publishing industry to adapt to the development of China’s socialist market economy, which has become China’s publishing industry consensus today. That being the case, taking advantage of best-sellers for two benefits and leading the market is logical. At present, some publishers need to solve two problems: one is stagnant ideas, no best-selling books, it is difficult to bring the industry to the market; the other is reckless acts of one-sided pursuit of economic benefits regardless of social benefits due to the publication of best-selling book contrary In the law, ethics, religion, leading to public opinion denounced and law enforcement disciplinary, and ultimately contrary to expectations. This article around the best-selling book publication, on the bright reasons, reason