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1999年的11月,可称得上是“特许经营月”:展览会、研讨会接踵而来,而且被称为特许经营业两大精英的国际特许经营协会主席哈里森和安达信公司特许服务全球总裁史华都来了。特许经营,成为去年年底商业企业界关注的两大热点话题之一。 特许经营给中国传统的经营理念与经营方式带来什么呢?是“双赢”还是冲击?媒体对特许经营的报道,是十足的乐观,有的称:特许经营就是花钱买别人成功的品牌与经营方法,然后进行不走样的“复印”操作,来克隆财富;有的
November 1999, can be regarded as “franchise months”: exhibitions, seminars come one after another, and is known as the franchise industry two elite president of the International Franchise Association Harrison and Arthur Andersen franchise services Shi Hua, president of the world are coming. Franchising has become one of the two hot topics of concern to business enterprises late last year. Franchising to China’s traditional business philosophy and mode of operation what? Is a “win-win” or impact? Media reports on franchising is full of optimism, and some said: franchising is to spend someone else’s success brand and Business methods, and then do not take the kind of “copy” operation to clone wealth; some