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近日,在给安徽徽府酒业做战略营销咨询时候,和他们朱总经理沟通的时候得知:他们推出的主销产品是市场价格在5元一瓶的光瓶酒,上市一年就在当地市场获得了1000万元左右的销售份额,企业生存得到了很好的保障,现在企业正在寻求进一步的发展。我很诧异,5元一瓶的白酒能够支撑白酒企业的发展?看着朱总经理略带微笑的脸,我找到了答案。5元一瓶的白酒,能够拯救白酒企业,关键看你怎么看待市场,怎么运作市场。
Recently, when making strategic marketing consulting for Anhui Huifu Winery, when they communicated with their general manager Zhu, they learned that the main selling products they launched were light bottle wine with a market price of 5 yuan per bottle, The local market has won about 10 million yuan of sales, business survival has been a very good protection, and now businesses are seeking further development. I am very surprised, 5 yuan a bottle of white wine to support the development of liquor business? Looking at General Manager Zhu slightly smiled face, I found the answer. 5 yuan a bottle of liquor, liquor companies can save the key to see how you look at the market, how to operate the market.