在旅游经营者和旅游消费者之间的关系中,旅游消费者始终处于被动的地位,这也让如何有效地保护旅游消费者权益成为人们关注的焦点。笔者认为,保护旅游消费者应和本地经济文化的和谐发展联系在一起,还需加强立法、成立旅游消费者权益保护组织、进行宣传教育等。此外,还要充分发挥行政监督、社会监督和媒体监督的作用,理顺这三者关系海南旅游消费者的合法权益将能得到最大程度的保障。旅游消费者保护的经济分析 In the relationship between the tour operator and the traveling consumer, the traveling consumer has always been in a passive position, which also makes how to effectively protect the rights and interests of the traveling consumer becomes the focus of attention. I believe that the protection of tourism consumers should be linked to the harmonious development of local economy and culture, but also need to strengthen legislation, the establishment of tourism consumer protection organizations, education and publicity. In addition, we should give full play to the role of administrative supervision, social supervision and media supervision. To straighten out the relationship between the three parties will have the maximum protection to the legitimate rights and interests of Hainan’s tourist consumers. Economic Analysis of Tourism Consumer Protection