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近日,全球著名护肤品牌OLAY玉兰油相继在深圳、北京、大连、南京、成都等地举行了全新美肤品牌专架揭幕仪式,全面实施其为广大生活在两点一线间工作忙碌的女性量身订做的社区美丽计划,标志着OLAY专业护肤专家正式进入社区,以多层次市场营销方式为主的OLAY更进一步满足了大众消费者日益增长的肌肤护理需求与服务。全新OLAY IST(In-store Theatre)美肤品牌专架设计集简洁与便捷于一身,不仅完美彰显了OLAY国际化的品牌形象,还拉近了人们与美丽的距离;而OLAY面膜产品新成员10——15分钟就能让肌肤如牛奶般嫩白的全新OLAY蛋白乳液白滑面膜亦同时上市,进入社区超市专架,从而领OLAY美肤品牌专架成为广大工作忙碌女性在家中塑造完美肌肤的便捷首选。作为首个将美丽从大型商场的品牌形象专柜延伸进入社区的国际品牌,OLAY成功开创了大众消费市场专业护肤的新潮流。整个发布活动由揭幕仪式与社区活动等两个环节组成,环环精彩相扣,配合OLAY专业肌肤护理专家主持的移动美肤教室,完美演绎了OLAY IST美肤品牌专架如何在社区中传递美丽,全面满足消费者的美丽需求。
Recently, the world’s leading skin care brand OLAY Olay have been in Shenzhen, Beijing, Dalian, Nanjing, Chengdu and other places held a new skin beauty brand rack unveiling ceremony, the full implementation of its life for the majority of the busy working in two lines between the tailor-made Beautiful community program to do, marking OLAY professional skin care experts officially entered the community, multi-level marketing based OLAY further to meet the growing consumer demand for skin care and services. The new OLAY IST (In-store Theater) beauty skin brand rack design set simple and convenient all in one, not only perfectly demonstrates OLAY international brand image, but also narrow the distance between people and the beautiful; and OLAY Mask 10 - 15 minutes will be able to make the skin white as milk whitening new OLAY protein emulsion white slip mask also listed at the same time, into the community supermarket rack, which led OLAY beauty brand rack to become the majority of busy women at home to create the perfect skin Convenient choice. As the first international brand that extends beautiful from the brand image of a large mall into the community, OLAY has successfully created a new trend of professional skin care in the mass consumer market. The launch event is composed of two sessions of unveiling ceremony and community activities. The ring is wonderful and interlocked. With the mobile skincare classroom hosted by OLAY professional skin care experts, it perfectly illustrates how the OLAY IST skincare platform delivers beauty in the community , Fully meet the beautiful needs of consumers.