爱情、婚姻、家庭一直是社会大众普遍关注的生活焦点,近年来,婚恋问题更是成为全民关注并且热衷的共同话题,继而以相亲为主题的娱乐节目也一炮走红。本文针对众多中国电视相亲婚恋节目材料进行基本细致的前期梳理和实际调研,并以此为理论研究基础,应用同一修辞理论对该类节目的核心元素以及其获得极高收视率的原因进行分析并得出结论。本文旨在通过探求对电视相亲节目形态的成功原因和发展进程为电视综艺节目的研究和发展提供有价值的参考。 Love, marriage and family have always been the focus of life of the general public. In recent years, the problem of marriage and love has become the common topic of public concern and enthusiasm, and the blind date-themed entertainment program is also gaining popularity. This thesis aims at the basic and meticulous pre-categorization and practical investigation of many Chinese TV programs of blind date love and marriage, and based on this, we apply the same rhetoric theory to analyze the core elements of such programs and their reasons for obtaining extremely high ratings get conclusion. The purpose of this paper is to provide valuable references for the research and development of TV variety shows by exploring the successful causes and development process of TV blind date programs.