以变应变变中求活─—通货膨胀时期企业的营销策略扬州／杜惠祥，葛洪林，常根林近年来，我国通货膨胀现象较严重，尽管政府实行了紧缩政策，但近期内难以大幅度下降。在通货膨胀的情况下，企业的营销策略应作哪些调整，才能在市场竞争中获胜，这是本文探讨的问题。由于通... To seek change through changes in the strain--inflation period, the company’s marketing strategy Yangzhou / Du Huixiang, Ge Honglin, Chang Genlin In recent years, China’s inflation is more serious, despite the government’s tightening policy, but it is difficult to significantly decline in the near future . In the case of inflation, what adjustments should be made to the company’s marketing strategy in order to win in the market competition is the issue discussed in this paper. Because of the pass...