茶座老板寄语:党的十六大胜利闭幕后,报社采编人员在思考一个问题:在企业报的宣传报道中,如何落实好江泽民同志在报告中提出的“牢牢把握先进文化的前进方向”?如何使企业报成为企业中弘扬社会主义先进文化的主阵地和主载体?如果说企业报的优势在于它的贴近性和亲和力,那么,新闻信息少、可读性差就是它的劣势。面对报刊如林、互联网异军突起,有些企业报的“有效读者”正在减少。 After the victory of the 16th National Congress of the Communist Party of China, the newspaper editorial staff is thinking about a question: How to implement Comrade Jiang Zemin’s “firm grasp of the progress of advanced culture” put forward in the report by the enterprise newspaper? How to make the enterprise newspaper the main front and main carrier of carrying forward the socialist advanced culture in the enterprise? If the advantage of the enterprise newspaper lies in its closeness and affinity, then the less news and the poor readability are its disadvantages. The face of newspapers and jungle, the Internet has sprung up everywhere, some companies reported that the “effective reader” is declining.