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编前:安吉斯媒体集团于1月10日在上海外滩茂悦酒店举行了“多屏整合的战略方程式”发布会,介绍了安吉斯媒体集团研发的多屏整合工具——CCS Planner的强大的媒体整合企划功能,并在现场分享其跨媒体广告效果的调研成果。活动当日吸引超过200位广告客户与媒体参加,共同探讨多屏整合行销的挑战与商机。CCS Planner与跨媒体投放媒体的融合与数字化趋势为消费者带来了全新的生活方式。对于消费者来说,每天接触不同的屏幕已是常事,同一时间使用多个屏幕的媒体接触行为也越来越多。不同屏幕也因各自属性的不同起到不同的作用。
Pre-order: Angers Media Group held a “multi-screen integrated strategy formula ” conference on January 10 at the Hyatt on the Bund in Shanghai, introducing the multi-screen integration tool developed by the Anjis Media Group - CCS Planner Strong media integration planning capabilities, and in the field to share the results of their cross-media advertising research results. More than 200 advertisers and the media participated in the event to discuss the challenges and opportunities of multi-screen integrated marketing. The convergence and digital trends of CCS Planner and cross-media delivery media have brought new lifestyles to consumers. It is not uncommon for consumers to touch different screens daily, with more and more media contacts using multiple screens at the same time. Different screens also play different roles because of their different properties.