转变思维方式精细化本身并没有错,相对于粗放的市场运作而言,它是一个不折不扣的进步。但是,当精耕细作缺乏明确方向和具体标准时,它却可能纯粹表现为费用的增加,既不能为企业带来更好的经济效益,也不能有效提升企业销量。精耕细作的思维方式是:(1)精耕细作能够提升市场份额;(2)随着市场份额的提升,利润会增加。这种思维方式有两个潜在前提:(1)市场份额等于利润;(2)营销工作的核心是提升市场份额。 There is nothing wrong with changing the way you think about refinement, which is an absolute improvement over the extensive marketplace. However, when intensive work is lacking in a clear direction and specific criteria, it may be purely an increase in costs, which will neither bring better economic benefits to the enterprise nor effectively increase the sales volume of enterprises. Intensive thinking mode of thinking is: (1) intensive farming can enhance market share; (2) with the increase of market share, profits will increase. There are two potential premises for this way of thinking: (1) Market share equals profit; (2) The core of marketing efforts is to increase market share.