论文部分内容阅读
在洗涤行业 ,几乎所有人都知道奇强洗衣粉在农村市场的骄人战绩 ,但城市则是白猫、碧浪和奥妙的统治区。当奇强的农村包围城市战略取得了阶段性成果之后 ,迅速挺进城市。奇强洗衣粉1997年如期进驻北京市场的“风车行动”和1999年在上海抢滩成功的“白猫之战”两大成功案例 ,令其所有的对手在万分惊诧之余 ,不得不匆忙调整在华营销策略。
In the washing industry, almost everyone knows Qiqiang washing powder in the rural market impressive record, but the city is white cat, bijin and the subtle ruling area. When the strategy of encircling the city by the mighty rural areas has achieved staged results, it quickly moved into the cities. Qiqiang Washing Powder The two successful cases of “Windmill Action” stationed in the Beijing market as scheduled in 1997 and “Battle of the White Cat” successfully landing in Shanghai in 1999 made all its competitors extremely agitated and had to adjust in a hurry. China marketing strategy.