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书法作为旅游资源进行开发具有持久的社会效益和经济效益。本文从区位交通、市场、政策、资源等方面分析发展山东书法旅游的优势,提出广泛发展群众参与,搭建书法旅游舞台、打造书法旅游精品路线和品牌、确保书法资源的保护发掘与创新利用,丰富书法旅游内容,提升其内涵和品质,大力开发书法旅游商品等一系列措施,从而促进山东书法旅游可持续发展。
Calligraphy as a tourism resource for development has lasting social and economic benefits. This article analyzes the advantages of developing calligraphy tourism in Shandong from the aspects of location transportation, market, policy and resources, proposes to extensively develop the participation of the masses, build the stage of calligraphy tourism, build the route and brand of calligraphy tourism, ensure the protection, excavation and utilization of calligraphy resources, Calligraphy travel content, enhance its content and quality, vigorously develop a series of measures such as calligraphy travel goods, so as to promote the sustainable development of Shandong calligraphy tourism.