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竞争战略回答的是如何在竞争中有效地打败竞争对手,从而形成目标市场的领导地位。BCG创始人布鲁斯·亨德森(Bruce-Henderson 1915~1992)也有类似的表述,“任何想要长期生存的竞争商家,都必须通过形成差异化而建立压倒所有其它竞争者的独特优势,勉力维持这种优势差异,正是企业长期战略的精髓之所在。”迈克尔·波特在其《竞争战略》一书中进一步提出了低成本规模化、差异化以及利基化等三大具体化竞争战略。然而,在企业发展实践中,我们越来越多地发现企业在选择发展战略以及竞争战略上呈现出高度的同质
The competitive strategy answers the question of how to effectively defeat competitors in the competition and thus form the leading market in the target market. There is a similar statement by BCG founder Bruce Henderson (1915 ~ 1992). “Any competitor who wants to survive in the long run must strive to establish the unique superiority of overriding all other competitors by forming differentiation. Maintaining this difference in advantages is exactly where the essence of a long-term business strategy lies. ”" In his book Competitive Strategy, Michael Porter further proposed three major specifica- tions of low-cost scale, differentiation and liberalization Competitive strategy. However, in the practice of enterprise development, we find more and more that enterprises show a high degree of homogeneity in the choice of development strategy and competitive strategy