入夏以来,旭东海普药业有限公司开展了春秋营销新攻势。具体的做法是: 1.实行了以产品分类的营销方法。公司建立了商业销售部和新产品推广部,前者以销售普药为主,后者主要销售本公司的新产品,所有业务代表集中精力到市内外医院介绍新产品。 Since the beginning of summer, Xudong Haipu Pharmaceutical Co., Ltd. has launched a new offensive in the spring and autumn marketing. The specific approach is: 1. Implement a marketing approach based on product classification. The company has established a commercial sales department and a new product promotion department. The former mainly sells generic medicines, while the latter mainly sells new products of the company. All business representatives concentrate on introducing new products to hospitals inside and outside the city.