品牌论道——品牌,是广大消费者对一个企业及其产品过硬的产品质量、完善的售后服务、良好的产品形象、美好的文化价值、优秀的管理结果等等所形成的一种评价和认知,是企业经营和管理者投入巨大的人力、物力甚至几代人长期辛勤耕耘建立起来的与消费者之间的一种信任……质量是品牌的本质、基础,也是品牌的生命;服务是品牌的重要支撑,是商品不可分割的一部分,是市场竞争的焦点;形象是品牌在市场上、消费者心中所表现出的个性特征,体现消费者对品牌的评价与认知;文化价值是品牌的内涵,是社会物质形态和精神形态的统一,是现代社会的消费心理和文化价值取向的结合:优秀管理是保证品牌成功的依靠,成功的品牌无不依靠管理创立、发展、创新,是品牌得以健康成长的基础……经过多年市场经济的洗礼,如何打造长盛不衰的强势品牌已成为众多国内智能化企业关注的焦点和话题 “品牌论道”栏目正是为了满足这种强烈的阅读需求,本栏目将通过介绍国内外知名智能化企业的品牌实践案例,引导和促进广大企业掌握品牌运作的方法,提高品牌经营水平,增强品牌竞争力 Brand theory - brand, the majority of consumers on a business and its products excellent product quality, perfect after-sales service, a good product image, beautiful cultural values, excellent management results and so on the formation of an evaluation and Cognition is a kind of trust between consumers and business managers and managers who invest huge manpower, material resources and even long-term hard work by generations ... Quality is the essence and foundation of the brand and also the life of the brand. Services Is an important support of the brand, is an integral part of the product, is the focus of market competition; image is the brand in the market, consumers show the personality characteristics of the heart, reflecting the brand evaluation and awareness of consumers; cultural value is The connotation of the brand is the unification of the social material and spiritual forms and the combination of consumer psychology and cultural value orientation in modern society. Excellent management is to ensure the success of the brand. Successful brands are founded, developed and innovated by management. The basis for healthy growth ...... After years of market economy, how to create a strong brand of long-standing has become a The focus and topic of domestic intelligent enterprise “brand theory ” column is precisely to meet this strong demand for reading, this column will introduce well-known domestic and international brand practice of intelligent enterprises to guide and promote the majority of enterprises Brand operation methods, improve brand management, enhance brand competitiveness