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国内旅游市场日渐成熟,传统的以游山玩水为主的旅游方式处于衰退趋势,取而代之的是感受自然,了解特色风俗文化,欣赏历史遗迹,这样旅游纪念品就显得尤为重要。旅游纪念品反映当地文化,传递和表达着某种信息,旅游者把它带回家,无论是穿的、观赏的还是佩戴的,当再次看见时都会勾出对旅途的无限回味。目前,我国在旅游纪念品设计开发方面还是薄弱环节,设计师应该结合时代特征更好的开发设计纪念品。
The tourism market in China is becoming more and more mature. The traditional tourism methods mainly based on the sightseeing of mountains and rivers are in a declining trend. Instead, they feel the nature, understand the customs, culture and enjoy the historical sites. Travel souvenirs are especially important. Tourist souvenirs reflect the local culture, pass on and express some kind of information, and travelers take it home, whether it is worn, watched or worn, and when seen again, the endless aftertaste of the journey is marked. At present, China is still a weak link in the design and development of tourist souvenirs, and designers should better develop and design souvenirs in light of the characteristics of the times.