目前在营销界,程序化购买模式越来越普遍。当程序化购买模式趋于主流时,大数据会变得越来越重要,由于程序开发开源体系的不断丰富,系统开发工作也将日益变得方便、简单、高效。程序化购买实现了更精准的人群购买,投放效率更高,超越了通过单纯的实时竞价获取长尾资源的阶段,必然会是广告主未来的主流形态,成为行业升级的主要潮流。 Currently in the marketing community, programmatic buying patterns are becoming more commonplace. Big data will become more and more important as programmatic buying patterns become more mainstream. As the open source system for program development continues to grow, system development efforts will increasingly become more convenient, simple and efficient. Programmatic purchase to achieve a more accurate crowd to buy, put higher efficiency, beyond the pure real-time bidding to obtain long-tail resources phase, will inevitably be the mainstream of advertisers in the future, become the main trend of the industry upgrade.