在当今竞争激烈市场环境下,“最终决定品牌的市场地位的是品牌总体上的性格,而不是产品间微不足道的差异”。暴露在外的东西最易遭受竞争对手的攻击,因此没有个性的品牌是脆弱的。品牌个性已成为市场制胜的关键。 2003年2月28日,活力28商标使用权正式被湖北活力28集团收回:3月28日,在沙市还举行了隆重的活力28回归庆典活 In today’s highly competitive market environment, “the ultimate decision of the brand’s market position is the brand’s overall character, rather than trivial differences between products.” Exposed things are the most vulnerable to competitors, so brands without personality are vulnerable. Brand personality has become the key to winning the market. February 28, 2003, 28 vitality of the right to use the trademark formally Hubei Group 28 regained: March 28, held a grand vitality in Shashi 28 regression celebration