随着社会主义市场经济体制的建立与发展,市场竞争日趋激烈。商业企业已经由商品经营型向服务经营型转变,由此,以商品为主的竞争向企业形象的整体竞争转变。去年以来,唐山百货大楼(集团)公司适应了这一市场经济发展的大趋势,提出了塑造现代企业形象、争创全国一流名店的战略目标。 With the establishment and development of the socialist market economic system, market competition has become increasingly fierce. Commercial enterprises have changed from commodity management to service management. As a result, the competition based on commodities has turned to the overall competition of corporate images. Since last year, Tangshan Department Store (Group) Co., Ltd. has adapted to this general trend of market economic development and has proposed the strategic goal of shaping the image of modern enterprises and striving to create a nation-wide reputation.