随着我国经济体制的不断发展,社会网络信息时代的到来,给广播节目的发展来带严重的冲击,面对新的市场环境,广播节目必须改变传统的运营模式才能在激烈的市场环境中取得发展空间。基于此,将对新时期下广播节目的市场化发展进行简单的分析,了解目前市场发展的现状,并提出几点发展策略。 With the continuous development of China’s economic system, the arrival of the social network information age has brought a serious impact on the development of radio programs. In the face of a new market environment, radio programs must change the traditional mode of operation before they can be acquired in an intense market environment Expansion capacity. Based on this, we will conduct a simple analysis on the market-based development of radio programs under the new era to understand the current situation of market development and put forward some development strategies.