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计算机web 2.0技术为网络传播带来一场革命。广告是网络传播信息重要组成部分,web2.0技术为广告的发展提供了巨大的空间,尤其是在帮助广告实现真正的互动营销层面上。本文通过对web2.0的特征与发展,以及对基于web2.0技术平台上的当代广告策略进行分析归纳,以总结当代广告在web2.0技术支持下实现互动营销的主要手段与特征。
Computer web 2.0 technology brings a revolution to internet communication. Advertising is an important part of the Internet to disseminate information. Web2.0 technology provides a great space for the development of advertising, especially in helping the advertising achieve true interactive marketing. This paper analyzes and summarizes the characteristics and development of web2.0, as well as the contemporary advertising strategies based on web2.0 technology platform, in order to summarize the main means and characteristics of contemporary advertising to achieve interactive marketing under the web2.0 technical support.