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2009年对中国广告业来说将“马太”效应明显倍增的年份,对此,许多业内人士已经有所感受。媒体、广告主、广告公司都将在这一年经受残酷考验,平稳过度的市场因子会成为最后的赢家,并在未来两年获得先发优势。“马太”效应将以怎样的方式呈现,各大行业竞争态势将会如何演化,广告业内谁将在这场淘汰赛中逆势上行,本刊选取市场调研机构、学者、广告公司、新媒体的部分精彩观点,以供读者参考。
In 2009, the advertising industry in China will “Matthew” effect significantly doubled the year, which many people in the industry have felt. Media, advertisers and advertising companies will all suffer the cruel test of this year, the over-stable market factor will be the final winner, and will gain the first mover advantage in the next two years. Which way will the “Matthew” effect appear? How will the competition trend of major industries evolve? Who will advertise in the knockout stage to rise in the contrarian market? This article selects market research institutes, scholars, advertising agencies and new Part of the media wonderful view for readers reference.