今年39岁的查尔斯·杰森,在伦敦经营着一家小型印刷公司。最近一个月,杰森突然发现自己公司的主打产品——各种记事本、家庭日记本销量大幅萎缩。经过调查才知道,最大的竞争对手绿谷印刷公司,以低廉的价格买断了南美洲的一大片森林,造纸用的木浆成本大幅降低。对方为了击垮杰森和其他中小公司主动大幅降价,超市、文具店都把绿谷公司的产品摆到显著位置,这些价格更便宜的产品成了顾客的首选。杰森还发现,为了应对绿谷公司的市场蚕食,不少公司的同类产品也悄悄降价。如果自己的产品再不降价,公司将毫无悬念 Charles Jason, 39, runs a small printing company in London. In the last month, Jason suddenly found that his company’s flagship product - all kinds of notepad, family diary sales have shrunk dramatically. After investigation, I learned that the largest competitor, Green Valley Printing Company, bought a large area of ​​forests in South America at a low price and substantially reduced the cost of wood pulp for paper making. The other side in order to defeat Jason and other small and medium-sized companies take the initiative to significantly lower prices, supermarkets, stationery stores are Green Valley’s products placed in a prominent position, these cheaper products became the customer’s first choice. Jason also found that, in response to Green Valley’s market eroded, many companies also quietly cut prices of similar products. The company will have no suspense if it does not reduce its price