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所谓赞助,是指企业为赛事组织者或运动队(或队员)提供经费、实物或相关服务等支持,而赛事组织者或运动队(队员)以允许赞助商享有某些原属于自己的权利(如冠名权、肖像权、标志使用权及什与销售权等)或为赞助商进行商业宣传(如广告等)作为回报,赞助的实质是双方资源或利益的交换。因此一项成功的赞助必须是双方互利互惠、互有所得的。同时它也是受法制化市场
The so-called sponsorship refers to the enterprises to provide funding, physical or related services and other support to the event organizer or sports team (or team member), and the event organizer or sports team (team member) to allow the sponsor to enjoy certain rights originally owned by the sponsor Such as naming rights, portrait rights, right of use of sign and right of sales, etc.) or in return for commercial sponsorship (such as advertisement). The essence of sponsorship is the exchange of resources or interests between the two parties. Therefore, a successful sponsor must be mutually beneficial and mutually beneficial. At the same time it is also subject to the legal market