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随着全球经济的一体化时代的到来,国际市场的竞争日趋激烈,企业的公共关系意识不断增强,并伴随着进入了企业的决策领域。本文撷取了一些世界著名企业的公共谋略,以使国内企业借鉴。揭短经营——意在称雄美国亨利食品加工工业公司总经理亨利·霍金先生,在宣传自己产品的时候,他认为如果不敢把主要的缺点公布于
With the advent of the era of global economic integration, the competition in the international market has become increasingly fierce, and the awareness of public relations of companies has continued to increase, accompanied by entry into the decision-making areas of the enterprise. This article has drawn some of the public strategies of world-renowned companies to allow domestic companies to learn from it. Revealing short-term business - intended to honour Henry Hawking, general manager of American Henry Food Processing Industries Co., Ltd., in promoting his products, he believes that if he does not dare to disclose major shortcomings