农村信息化模式的核心元素是低成本、傻瓜化、公益支撑、市场运作。低成本是调动各阶层人士参与农村信息化,形成规模效应,分摊成本,既能节省国家的投资,又能收到较好的效果;傻瓜化就是信息化平台应具有简单易用的性能,使得农民容易上手,获得实惠;公益支撑是以服务于农村政务公开为基础,让政府的力量参与,借势推广系统推动农村电子商务新理念的应用,让政府和农民均受益。市场运作是平台的运营以市场化为导向,让参与的各方均受益,形成政府搭台、企业运作、产业带动、农民受益的运营模式,确保农村信息化建设可持续发展。讨论了四个要素的核心思想、实现的关键方法及其核心价值。 The key elements of rural informatization mode are low cost, fool, public welfare support and market operation. Low cost is to mobilize people of all walks of life to participate in rural informatization, forming economies of scale and allocating costs, which can not only save the country’s investment, but also receive better results. Foolishness is an informationization platform that should have easy-to-use performance, The peasants are easy to use and get the benefits. The public service support is based on the government openness to the rural areas and the participation of the government forces. It promotes the application of the new concept of rural electronic commerce through the promotion system and benefits both the government and the peasants. Market operation is the operation of the platform. Market-oriented, so that all parties involved benefit from the formation of the government set up the stage, business operations, industry-driven, benefiting farmers operating mode to ensure the sustainable development of rural informatization construction. Discussed the four elements of the core idea, the key to achieve and its core values.