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在新媒体快速发展的时代,微博成为重要的传播途径之一。将接受美学中的接受观点应用到微博自媒体传播之中,有利于提高微博信息传播的质量和针对性。传播者需要站在接受者的角度,针对不同受众,传播优质信息,并适当推动用户主动参与到信息的创作之中。传播者获得传播效果最大化的同时,也与用户实现“双赢”。
In the era of rapid development of new media, microblogging has become one of the important channels of transmission. Accepting the acceptance of aesthetics in the application of the micro-Bo from the media, will help improve the quality and relevance of micro-Bo information dissemination. Communicators need to be based on the recipient’s perspective, target different audiences, disseminate quality information and appropriately promote users’ active participation in the creation of information. Communicators to maximize the effect of communication, but also with the user to achieve “win-win ”.