论文部分内容阅读
随着我国互联网不断的发展,农业也受到了很大的冲击。网络经济要求我国农业营销和配送方式引入新的营销方式、技术以及模式。农产品网络营销以及配送方式是现代农产品企业未来发展非常重要的方式。绥化是以农业发展为主的地区。该地区具有很多具有特色的农产品,但是农产品营销方式单一,物流配送过于传统,运输时间比较长,这些都严重影响了绥化农产品竞争能力。为此,本论文选择绥化地区农产品网络营销以及配送为研究对象,分析其存在问题以及完善对策,希望运用这种新的方式来改进当地农产品的经济效益。
With the continuous development of China’s Internet, agriculture has also been greatly affected. Network economy requires China’s agricultural marketing and distribution methods to introduce new marketing methods, technologies and models. The marketing and distribution of agricultural products network is a very important way for the future development of modern agricultural products. Suihua is mainly agricultural development in the region. There are many unique agricultural products in this area, but the single marketing mode of agricultural products, the traditional logistics and transportation, and long transportation time all severely affect the competitiveness of Suihua agricultural products. Therefore, this thesis chooses the marketing and distribution of agricultural products in Suihua as the research object, analyzes its existing problems and perfects the countermeasures, and hopes to use this new method to improve the economic benefits of local agricultural products.